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2016 Mobile Ad Summit
Friday
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27
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Email Training
Friday
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September 
27
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7:00pm
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Starting your own business and picking the right niche in no time

Email Training - How to write effective business emails is an art form of writing correspondence that building relationships with your audience. Email correspondence is an important marketing tool for any business today. It is a powerful way to communicate with customers, suppliers and colleagues in a way that helps to build business. Email is used for all types of communication today; however, the effectiveness of your message depends on how you write your email. Below are some proven email writing tips.

Email Writing for Beginners - Avoid email writing for beginners. Email courses teaching professional ways to craft powerful emails for beginners are often sold online for a lot of money. The idea that emails should be passed along in the "most appropriate" way seems to arise from a lack of understanding of the digital communication world. Email is not just a communication tool; it is also a community of real people. So email, writing should be done in the same manner as you would with other community efforts.

Email Training - Find a good business email writing course that offers proven techniques and guidelines for email writing. A well-written email course will offer a step-by-step guide for learning the basics of business email writing and then go into greater depth using content that is relevant to the recipient. If you cannot find a quality email course, then you should consider outsourcing your email training needs to a qualified professional.

Email Writing Style Guide - Every reputable email training program will provide a style guide or "style guide map" that helps you learn the proper format and structure of your emails. Email writing skills training programs will provide you with a clear outline of the correct way to write your emails so you can avoid misinterpretations and mistakes. Your emails should never use vague or ill-defined words or phrases. They should be precise, clear and concise. The sender's address should always be at the top of every message.

Tone and Message - Even though it may be against the emailing rules, some people still send emails in bad taste. You should try to not send emails with rude, abusive or condescending tones. Email etiquette training will teach you how to write emails that will produce the desired response from your recipients. Make sure your tone of voice is firm and your message is easy to understand and quick to read. Your tone will set the mood for your entire email communication.

Correct spelling and grammar are important when writing emails. If you are unsure of your own editing skills, do not worry about it. There are several professional email training courses that will provide you with editing skills instructions. Once you become an experienced writer, you will be able to edit your own emails and improve upon them accordingly. Email writing for beginners will include tips on how to improve your spellings and grammar.

When it comes to writing emails, it is important to provide a quality support system to your customers. If you have included a feedback option on your website, it is important to provide it to your customers in your emails as well. Customers like to know that their request/complaint has been addressed properly by you. This can be achieved through the use of prewritten letters, emails, FAQs, etc. Professional email training will help you make proper contact with your customers so that they are happy with the final product of your work.

An important part of your job as a writer is ensuring that your emails are written in a way that is professional in appearance. This can be achieved through a combination of your spellings and grammar, your understanding of how to use appropriate language and your editing skills. Email etiquette training will provide you with techniques that will allow you to improve your email writing skills. It will teach you what constitutes professional email writing and how to correct and proofread your work.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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